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Tourism Boards Crowdsource Marketing Campaigns

Tourism Boards Crowdsource Marketing Campaigns

06/09/2010  |  No Comments

06/09/2010 • With consumer-powered sites like TripAdvisor sapping tourism boards of much of their traditional power and control over messaging, it was more

Visit Wales Gets it Right for Family Vacations

Visit Wales Gets it Right for Family Vacations

06/04/2010  |  No Comments

06/04/2010 • One of the dangers in relying too heavily on traditional research to position a destination is that every destination does more

Where did

Where did “Bahamavention” Go Wrong?

06/03/2010  |  1 Comment

06/03/2010 • You're probably familiar with the "Bahamavention" campaign, launched by Bahamas Tourism in late 2006.  Each of the quirky ads featured more

Trip Report: Reality Visits Second Life

Trip Report: Reality Visits Second Life

06/03/2010  |  No Comments

06/03/2010 • Most avatars in Second Life are either GQ and Vogue-inspired beauties or sci-fi inspired fantasy characters.  In either case, it's more

Tourism Marketing in the Off-Season

Tourism Marketing in the Off-Season

06/03/2010  |  No Comments

06/03/2010 • If you're in the tourism business, the year isn't defined by Winter, Spring, Summer and Fall.  We tend to segment more

The Self-Aware CVB

The Self-Aware CVB

06/03/2010  |  No Comments

06/03/2010 • If I told you I was from Ivy, then met your quizzical look by explaining “it’s half-way between Egbert and more

Unpopular Panama

Unpopular Panama

06/03/2010  |  No Comments

06/03/2010 • When you’re not exactly known as a tourist mecca, how do you entice more people to visit?  If you’re Panama, more

Counter-Intuitive Casino

Counter-Intuitive Casino

06/03/2010  |  5 Comments

06/03/2010 • Everyone visiting a casino hopes to win big, right?  So, if you're a regional casino and not a big player more

Kerala, India: Book Now

Kerala, India: Book Now

06/03/2010  |  No Comments

06/03/2010 • I couldn't pick out Kerala, India on a map, and I have no idea what Kerala is really like.  But more