Tourism Boards Crowdsource Marketing Campaigns

With consumer-powered sites like TripAdvisor sapping tourism boards of much of their traditional power and control over messaging, it was only a matter of time before crowdsourcing became the latest trend in tourism marketing. The Canadian Tourism Commission was one of the first out of the gate, going so far as

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Tourism Marketing in the Off-Season

Tourism Marketing in the Off-Season

06/03/2010  |  No Comments

06/03/2010 • If you're in the tourism business, the year isn't defined by Winter, Spring, Summer and Fall.  We tend to segment more

The Self-Aware CVB

The Self-Aware CVB

06/03/2010  |  No Comments

06/03/2010 • If I told you I was from Ivy, then met your quizzical look by explaining “it’s half-way between Egbert and more

Unpopular Panama

Unpopular Panama

06/03/2010  |  No Comments

06/03/2010 • When you’re not exactly known as a tourist mecca, how do you entice more people to visit?  If you’re Panama, more

Newest Travel Niche: Wannabe Communists?

Newest Travel Niche: Wannabe Communists?

06/03/2010  |  No Comments

06/03/2010 • Social networking sites like asmallworld.net offer the opportunity for travelers to meet up with locals and get an inside track more

Tuvalu?

Tuvalu?

06/03/2010  |  No Comments

06/03/2010 • Tuvalu is a remote South Pacific Island which, according to its website, is "timeless."  I have no reason to doubt more

Turf Battle: Tourists vs. Locals

Turf Battle: Tourists vs. Locals

06/03/2010  |  No Comments

06/03/2010 • Accommodations of another sort are on the minds of many tourism marketing organizations as they seek to strike the right more

Want to Attract Tourists? Point Out Their Ignorance

Want to Attract Tourists? Point Out Their Ignorance

06/03/2010  |  No Comments

06/03/2010 • I've never been a big fan of so-called "teaser" campaigns (campaigns that conceal their sponsor or misdirect the consumer to more

Ugly Town, USA

Ugly Town, USA

06/03/2010  |  No Comments

06/03/2010 • News out of Philadelphia this morning that a local ad man is taking a counter-intuitive approach to destination marketing.It more

Targeting High-Yield Visitors

Targeting High-Yield Visitors

06/03/2010  |  No Comments

06/03/2010 • I'm at the Tourism Industry Association of Canada (TIAC) annual Leadership Summit this week in Victoria, BC.  Much of the more