Visit Wales Gets it Right for Family Vacations

One of the dangers in relying too heavily on traditional research to position a destination is that every destination does the same research, achieves similar results, and ends up chasing after the same "Top 10" list of things consumers say they're looking for in a vacation. Leaf through your favorite travel

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Pictures are Worth a Thousand Words (And a Dozen Focus Groups)

Pictures are Worth a Thousand Words (And a Dozen Focus Groups)

06/03/2010  |  No Comments

06/03/2010 • As anyone whose diet consists primarily of triangle-shaped sandwiches and M&Ms will tell you, consumers often have trouble articulating their more

What Would You Like the Research to Say?

What Would You Like the Research to Say?

06/03/2010  |  No Comments

06/03/2010 • This is what I love about research: for every conclusive result, there is a corresponding study showing the exact opposite more

Using Culture to Research Tourism

Using Culture to Research Tourism

06/03/2010  |  No Comments

06/03/2010 • Tourism New Zealand has conducted a fascinating research project into Aboriginal Tourism and the barriers and opportunities facing the sector.  more

Nice Place to Live, But I Wouldn't Want to Visit There

Nice Place to Live, But I Wouldn’t Want to Visit There

06/03/2010  |  No Comments

06/03/2010 • Destination brand rankings as defined by Futurebrand's 2007 Country Brand Index were announced at the World Travel Market this more

Don't Even Think About Launching a Destination Branding Project Until You've Read This Book

Don’t Even Think About Launching a Destination Branding Project Until You’ve Read This Book

06/03/2010  |  No Comments

06/03/2010 • Arrived in Vancouver yesterday to find a copy of Bill Baker's new book, Destination Branding for Small Cities, more