Visit Wales Gets it Right for Family Vacations

One of the dangers in relying too heavily on traditional research to position a destination is that every destination does the same research, achieves similar results, and ends up chasing after the same "Top 10" list of things consumers say they're looking for in a vacation. Leaf through your favorite travel

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Where did “Bahamavention” Go Wrong?

06/03/2010  |  1 Comment

06/03/2010 • You're probably familiar with the "Bahamavention" campaign, launched by Bahamas Tourism in late 2006.  Each of the quirky ads featured more

The Self-Aware CVB

The Self-Aware CVB

06/03/2010  |  No Comments

06/03/2010 • If I told you I was from Ivy, then met your quizzical look by explaining “it’s half-way between Egbert and more

Unpopular Panama

Unpopular Panama

06/03/2010  |  No Comments

06/03/2010 • When you’re not exactly known as a tourist mecca, how do you entice more people to visit?  If you’re Panama, more

Turf Battle: Tourists vs. Locals

Turf Battle: Tourists vs. Locals

06/03/2010  |  No Comments

06/03/2010 • Accommodations of another sort are on the minds of many tourism marketing organizations as they seek to strike the right more

The Elk-Hunting Capital of the World

The Elk-Hunting Capital of the World

06/03/2010  |  No Comments

06/03/2010 • When a destination branding project in Craig, Colorado, stalled, local businessman John Ponikvar decided to take matters into his more

Nice Place to Live, But I Wouldn't Want to Visit There

Nice Place to Live, But I Wouldn’t Want to Visit There

06/03/2010  |  No Comments

06/03/2010 • Destination brand rankings as defined by Futurebrand's 2007 Country Brand Index were announced at the World Travel Market this more