Kerala, India: Book Now

June 3, 2010 |  by admin  |  Advertising  |  , ,

I couldn't pick out Kerala, India on a map, and I have no idea what Kerala is really like.  But after seeing their tourism ad campaign, I really really want to go there.  The writing is a bit stilted, but the visuals are absolutely arresting.  And they've managed to take what I do know about India — and some of what has kept me away in the past — and re-framed my perceptions to turn Karala into my kind of vacation.

I'll let the ads speak for themselves…

Yes, the last one's a bit over the top, but you try to market a monsoon season and see how far you get.

Note: We’ve re-published article as part of a series of the most popular pieces from our former blog (BrandCanadaBlog). We can’t promise all the links will work, and some of the references may be a bit dated, but we think the examples and insights are still valid.


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