Tourism Boards Crowdsource Marketing Campaigns
06/09/2010 • With consumer-powered sites like TripAdvisor sapping tourism boards of much of their traditional power and control over messaging, it was more
Visit Wales Gets it Right for Family Vacations
06/04/2010 • One of the dangers in relying too heavily on traditional research to position a destination is that every destination does more
Where did “Bahamavention” Go Wrong?
06/03/2010 • You're probably familiar with the "Bahamavention" campaign, launched by Bahamas Tourism in late 2006. Each of the quirky ads featured more
Unpopular Panama
06/03/2010 • When you’re not exactly known as a tourist mecca, how do you entice more people to visit? If you’re Panama, more
Counter-Intuitive Casino
06/03/2010 • Everyone visiting a casino hopes to win big, right? So, if you're a regional casino and not a big player more
Kerala, India: Book Now
06/03/2010 • I couldn't pick out Kerala, India on a map, and I have no idea what Kerala is really like. But more
Deep Fried Truth: Memphis Cuisine
06/03/2010 • As mentioned in my look at Wales, I have a great deal of respect for tourism destinations and tourism marketers more
Want to Attract Tourists? Point Out Their Ignorance
06/03/2010 • I've never been a big fan of so-called "teaser" campaigns (campaigns that conceal their sponsor or misdirect the consumer to more
Ugly Town, USA
06/03/2010 • News out of Philadelphia this morning that a local ad man is taking a counter-intuitive approach to destination marketing.It more
Cultural Stereotypes in Tourism: Valuable Brand Asset or an Affront to the Locals?
06/03/2010 • Newfoundland is one of the most beautiful places on the face of the earth. And it boasts a unique culture more