Posts Tagged ‘Advertising’

Tourism Boards Crowdsource Marketing Campaigns

Tourism Boards Crowdsource Marketing Campaigns

06/09/2010  |  No Comments

06/09/2010 • With consumer-powered sites like TripAdvisor sapping tourism boards of much of their traditional power and control over messaging, it was more

Visit Wales Gets it Right for Family Vacations

Visit Wales Gets it Right for Family Vacations

06/04/2010  |  No Comments

06/04/2010 • One of the dangers in relying too heavily on traditional research to position a destination is that every destination does more

Where did

Where did “Bahamavention” Go Wrong?

06/03/2010  |  1 Comment

06/03/2010 • You're probably familiar with the "Bahamavention" campaign, launched by Bahamas Tourism in late 2006.  Each of the quirky ads featured more

Unpopular Panama

Unpopular Panama

06/03/2010  |  No Comments

06/03/2010 • When you’re not exactly known as a tourist mecca, how do you entice more people to visit?  If you’re Panama, more

Counter-Intuitive Casino

Counter-Intuitive Casino

06/03/2010  |  5 Comments

06/03/2010 • Everyone visiting a casino hopes to win big, right?  So, if you're a regional casino and not a big player more

Kerala, India: Book Now

Kerala, India: Book Now

06/03/2010  |  No Comments

06/03/2010 • I couldn't pick out Kerala, India on a map, and I have no idea what Kerala is really like.  But more

Deep Fried Truth: Memphis Cuisine

Deep Fried Truth: Memphis Cuisine

06/03/2010  |  1 Comment

06/03/2010 • As mentioned in my look at Wales, I have a great deal of respect for tourism destinations and tourism marketers more

Want to Attract Tourists? Point Out Their Ignorance

Want to Attract Tourists? Point Out Their Ignorance

06/03/2010  |  No Comments

06/03/2010 • I've never been a big fan of so-called "teaser" campaigns (campaigns that conceal their sponsor or misdirect the consumer to more

Ugly Town, USA

Ugly Town, USA

06/03/2010  |  No Comments

06/03/2010 • News out of Philadelphia this morning that a local ad man is taking a counter-intuitive approach to destination marketing.It more

Cultural Stereotypes in Tourism: Valuable Brand Asset or an Affront to the Locals?

Cultural Stereotypes in Tourism: Valuable Brand Asset or an Affront to the Locals?

06/03/2010  |  No Comments

06/03/2010 • Newfoundland is one of the most beautiful places on the face of the earth.  And it boasts a unique culture more