Visit Wales Gets it Right for Family Vacations
06/04/2010 • One of the dangers in relying too heavily on traditional research to position a destination is that every destination does more
A Destination Brand is Not a Logo (And Not Just for the Reasons You May Think)
06/03/2010 • For those of you who just joined the conversation, a brand is not a logo... blah blah blah... promise... blah more
The Self-Aware CVB
06/03/2010 • If I told you I was from Ivy, then met your quizzical look by explaining “it’s half-way between Egbert and more
Unpopular Panama
06/03/2010 • When you’re not exactly known as a tourist mecca, how do you entice more people to visit? If you’re Panama, more
The Elk-Hunting Capital of the World
06/03/2010 • When a destination branding project in Craig, Colorado, stalled, local businessman John Ponikvar decided to take matters into his more
St. Louis Rebrands with Giant Cow Print
06/03/2010 • St. Louis has launched a new destination branding initiative in which the entire city will be covered with a black more
More on the Difference Between a Brand and a Logo
06/03/2010 • I wrote a piece on the difference between a logo and a destination brand a few days ago, but recent more
Don’t Even Think About Launching a Destination Branding Project Until You’ve Read This Book
06/03/2010 • Arrived in Vancouver yesterday to find a copy of Bill Baker's new book, Destination Branding for Small Cities, more
Scotland the Brave Launches Timid New Slogan
06/03/2010 • Ah, Scotland... the land of men in skirts, bleating bagpipes, ancient warriors and over-boiled cuisine... with such rich cultural heritage more
Bringing a Destination Brand to Life: The Medium is the Message
06/03/2010 • I've written quite a bit lately about the difference between a destination brand and its accompanying logo, and the perils more