Posts Tagged ‘brand’

Visit Wales Gets it Right for Family Vacations

Visit Wales Gets it Right for Family Vacations

06/04/2010  |  No Comments

06/04/2010 • One of the dangers in relying too heavily on traditional research to position a destination is that every destination does more

The Self-Aware CVB

The Self-Aware CVB

06/03/2010  |  No Comments

06/03/2010 • If I told you I was from Ivy, then met your quizzical look by explaining “it’s half-way between Egbert and more

Unpopular Panama

Unpopular Panama

06/03/2010  |  No Comments

06/03/2010 • When you’re not exactly known as a tourist mecca, how do you entice more people to visit?  If you’re Panama, more

The Elk-Hunting Capital of the World

The Elk-Hunting Capital of the World

06/03/2010  |  No Comments

06/03/2010 • When a destination branding project in Craig, Colorado, stalled, local businessman John Ponikvar decided to take matters into his more

Don't Even Think About Launching a Destination Branding Project Until You've Read This Book

Don’t Even Think About Launching a Destination Branding Project Until You’ve Read This Book

06/03/2010  |  No Comments

06/03/2010 • Arrived in Vancouver yesterday to find a copy of Bill Baker's new book, Destination Branding for Small Cities, more

Scotland the Brave Launches Timid New Slogan

Scotland the Brave Launches Timid New Slogan

06/03/2010  |  No Comments

06/03/2010 • Ah, Scotland... the land of men in skirts, bleating bagpipes, ancient warriors and over-boiled cuisine... with such rich cultural heritage more

Bringing a Destination Brand to Life: The Medium is the Message

Bringing a Destination Brand to Life: The Medium is the Message

06/03/2010  |  No Comments

06/03/2010 • I've written quite a bit lately about the difference between a destination brand and its accompanying logo, and the perils more