A Destination Brand is Not a Logo (And Not Just for the Reasons You May Think)
06/03/2010 • For those of you who just joined the conversation, a brand is not a logo... blah blah blah... promise... blah more
Where did “Bahamavention” Go Wrong?
06/03/2010 • You're probably familiar with the "Bahamavention" campaign, launched by Bahamas Tourism in late 2006. Each of the quirky ads featured more
The Self-Aware CVB
06/03/2010 • If I told you I was from Ivy, then met your quizzical look by explaining “it’s half-way between Egbert and more
Nice Place to Live, But I Wouldn’t Want to Visit There
06/03/2010 • Destination brand rankings as defined by Futurebrand's 2007 Country Brand Index were announced at the World Travel Market this more
More on the Difference Between a Brand and a Logo
06/03/2010 • I wrote a piece on the difference between a logo and a destination brand a few days ago, but recent more
Don’t Even Think About Launching a Destination Branding Project Until You’ve Read This Book
06/03/2010 • Arrived in Vancouver yesterday to find a copy of Bill Baker's new book, Destination Branding for Small Cities, more
State-Wide branding in Kansas
06/02/2010 • Over the past few years, Kansas has accomplished what most places can only dream of: create a common state-wide more