Posts Tagged ‘Marketing’

Tourism Marketing in the Off-Season

Tourism Marketing in the Off-Season

06/03/2010  |  No Comments

06/03/2010 • If you're in the tourism business, the year isn't defined by Winter, Spring, Summer and Fall.  We tend to segment more

Newest Travel Niche: Wannabe Communists?

Newest Travel Niche: Wannabe Communists?

06/03/2010  |  No Comments

06/03/2010 • Social networking sites like asmallworld.net offer the opportunity for travelers to meet up with locals and get an inside track more

Turf Battle: Tourists vs. Locals

Turf Battle: Tourists vs. Locals

06/03/2010  |  No Comments

06/03/2010 • Accommodations of another sort are on the minds of many tourism marketing organizations as they seek to strike the right more

Want to Attract Tourists? Point Out Their Ignorance

Want to Attract Tourists? Point Out Their Ignorance

06/03/2010  |  No Comments

06/03/2010 • I've never been a big fan of so-called "teaser" campaigns (campaigns that conceal their sponsor or misdirect the consumer to more

Targeting High-Yield Visitors

Targeting High-Yield Visitors

06/03/2010  |  No Comments

06/03/2010 • I'm at the Tourism Industry Association of Canada (TIAC) annual Leadership Summit this week in Victoria, BC.  Much of the more

Cultural Stereotypes in Tourism: Valuable Brand Asset or an Affront to the Locals?

Cultural Stereotypes in Tourism: Valuable Brand Asset or an Affront to the Locals?

06/03/2010  |  No Comments

06/03/2010 • Newfoundland is one of the most beautiful places on the face of the earth.  And it boasts a unique culture more

Deja Vu, All Over Again...

Deja Vu, All Over Again…

06/03/2010  |  No Comments

06/03/2010 • Tell me if any of this sounds familiar:Tourism organization launches quirky marketing campaign that it touts as "highly creative and more

Bringing a Destination Brand to Life: The Medium is the Message

Bringing a Destination Brand to Life: The Medium is the Message

06/03/2010  |  No Comments

06/03/2010 • I've written quite a bit lately about the difference between a destination brand and its accompanying logo, and the perils more

Santa to become Pitch Man for Turkish Tourism

Santa to become Pitch Man for Turkish Tourism

06/02/2010  |  No Comments

06/02/2010 • In a direct competitive threat to North Pole tourism, Turkish tourism officials have announced plans to re-frame the world's image more

The Slog

06/02/2010  |  No Comments

06/02/2010 • If you haven't seen the "Slog" campaign from Horizon Air, take a few minutes and click through the interactive map more