Posts Tagged ‘Research’

Pictures are Worth a Thousand Words (And a Dozen Focus Groups)

Pictures are Worth a Thousand Words (And a Dozen Focus Groups)

06/03/2010  |  No Comments

06/03/2010 • As anyone whose diet consists primarily of triangle-shaped sandwiches and M&Ms will tell you, consumers often have trouble articulating their more

Mojito Zoology

Mojito Zoology

06/03/2010  |  No Comments

06/03/2010 • A friend tells me her daughter's school now accepts internet references in lieu of having to slog through stacks of more

What Would You Like the Research to Say?

What Would You Like the Research to Say?

06/03/2010  |  No Comments

06/03/2010 • This is what I love about research: for every conclusive result, there is a corresponding study showing the exact opposite more

Using Culture to Research Tourism

Using Culture to Research Tourism

06/03/2010  |  No Comments

06/03/2010 • Tourism New Zealand has conducted a fascinating research project into Aboriginal Tourism and the barriers and opportunities facing the sector.  more

Nice Place to Live, But I Wouldn't Want to Visit There

Nice Place to Live, But I Wouldn’t Want to Visit There

06/03/2010  |  No Comments

06/03/2010 • Destination brand rankings as defined by Futurebrand's 2007 Country Brand Index were announced at the World Travel Market this more

Don't Even Think About Launching a Destination Branding Project Until You've Read This Book

Don’t Even Think About Launching a Destination Branding Project Until You’ve Read This Book

06/03/2010  |  No Comments

06/03/2010 • Arrived in Vancouver yesterday to find a copy of Bill Baker's new book, Destination Branding for Small Cities, more